Philip Gould, Baron Gould of Brookwood

Philip Gould, Baron Gould of Brookwood ( born March 30, 1950 in Beddington, † November 6, 2011 in London) was a British politician and former advertising executive. He was political adviser ( consultant ) as well as strategy and campaign advisor, the Labour Party in the British general election, 1987, 1992, 1997, 2001 and 2005.

Life

Family and Education

Gould grew up in Woking, where his father was headmaster. He fell through during his 11 -plus exam and went to a Secondary Modern School, which Knaphill Secondary Modern School. Both parents were politically center-left, and his maternal grandmother, an artist who came from the Netherlands, was communist oriented. He left school at the age of 16 years with a GCE Ordinary Level ( General Certificate of Education) and initially worked for a construction company. He then took his schooling again and visited the East London College in Toynbee Hall, where he earned four advanced level. From 1971 he studied at the University of Sussex Political Science and earned a bachelor's degree there in 1974. Following Gould attended the London School of Economics (LSE ), where he holds a Master of Science ( MSc) in the subject " history of political thought " (History of Political Thought ) graduated in 1976. He was cared for at the LSE by the political scientist Michael Oakeshott. As a visiting professor ( visiting professor ), he later returned to the LSE. Another diploma, he graduated from the London Business School.

Career

Gould worked after graduating first in the advertising industry. From 1979 to 1981 Gould Director of Tinker and Partners. He was from 1981 to 1983 Founding Director of Brignull LeBas Gould. In 1985, he was Director of Management Doyle Dane Bernbach.

In 1985 he founded with his wife Gail Reck (later CEO of Random House UK ), whom he had met at the University of Sussex, the consulting company Philip Gould Associates; this agency specializing in policy and strategic advice to parties, he ran initially from home. In this time he met at a dinner party the Labour politician Peter Mandelson know.

Appointed by Mandelson, Gould presented for the Labour Party together the Shadow Communications Agency with which the campaign was run for the general election in 1987 for the Labour Party. This led to an influential position Goulds within the Labour Party under Neil Kinnock and Tony Blair. Ideological clashes he refused. He replaced as in the U.S. opinion polls by political " focus groups ", a group of up to 20 voters who discussed matters during a two- hour session. From Blair praised him for having given his speeches for conferences more clarity. He was involved to change the emblem of the party. In 1990, he advised Daniel Ortega in the presidential election in the same year, but this was defeated in the election. For traditionally minded parts of the party he was considered unpopular. Often, they accused him of being responsible for the close relationship of the party with spin Drs. Even with allies he came for a time in the criticism. After the electoral defeat of Labour in the 1992 general election he stood in the criticism. During the brief leadership of the Party by John Smith Gould came into the background. He then went on for some time in the USA, to advise Bill Clinton. 1995 pressure a memo Gould just before the TUC Conference ( Trades Union Congress ) to the public. It said that Labour was ready for the responsibility of government not yet returned.

On the advice of Gould toward Blair chose as the motto of the 1997 campaign " tranquilizers, sedatives, tranquilizers ". After the victory in the general election of 1997, Gould teamed up with James Carville, who had previously advised Bill Clinton. With this he established a transatlantic consulting firm. As a result, he took again a more important role in the party.

After the publication of his book The Unfinished Revolution: How the Modernisers Saved the Labour Party (1998), he proposed the amalgamation of Labour and the Liberal Democrats, with the goal of unity of all anti - conservative forces in the United Kingdom. This, he said, should allow the creation of a "progressive century ", a century, " in which progressive politics can establish and in which the great majority of working people receive help and support ... not now and then, but regularly "as opposed to the previous " conservative century ".

He also admitted to have given some of the messages themselves to the public to demonstrate his influence. He was the author of a leaked memo, the 2000 New Labour 'contaminated' as described.

Membership in the House of Lords

Gould was appointed Life peer as Baron Gould of Brookwood, of Brookwood in the County of Surrey on 7 June 2004. His official introduction to the House of Lords on 19 July 2004. His inaugural address was delivered on 29 November 2004.

As subjects of political interest he called on the website of the Upper House security policy and education policy. He spoke in the House of Lords on draft legislation on racism, for the introduction of identity cards, the relationship between voters and Parliament on the Charter of the BBC, to terrorism and to the Education and Inspections Bill.

On 18 July 2006, he reported there last to speak. He participated in a vote at last on October 12, 2011.

Gould was from 2004 initially present relatively regularly in the House of Lords. Its presence was compared in total in the central region. Probably due to illness, there was considerable variation in its presence. As of 2008, a significant decrease of meeting days was recorded.

More offices

In Freud Communications Gould 2008 was Deputy Chairman ( Deputy Chairman ). He was a member of the Trusteeship Council ( trustee ) of the Royal Parks Foundation and a member of the Supervisory Board ( Advisory Board ) of Pepsico.

Illness and death

2008 was found in Gould esophageal cancer. After he had undergone chemotherapy and had surgery, he returned in early 2010 back into politics. Shortly before an interview with Andrew Marr in the TV show of the BBC was announced on 18 September 2011 that the treatment for cancer, which broke out again, three times, was unsuccessful and that he had only a few months left to live. He discussed this at length in the interview. Shortly before his death he wrote an autobiographical book titled When I Die.

He died on 6 November 2011 at the Royal Marsden Hospital in London. His marriage to Gail Rebuck Two daughters were born, Grace and Georgia. At his funeral on 15 November 2011 was attended by, among others, Tony Blair, Cherie Blair, Gordon Brown, Sarah Brown, Ed Miliband, David Miliband, Peter Mandelson, Neil Kinnock, Glenys Kinnock, Baroness Kinnock of Holyhead, Jack Straw and Yvette Cooper.

Publications

• The Unfinished Revolution: How the Modernisers Saved the Labour Party, Abacus, 1999, ISBN 0-349-11177-4
• When I Die, Little Brown Books Group, 2012, ISBN 978-1408703984