Dietrich Mateschitz
Dietrich " Didi " Mateschitz ( born May 20, 1944 in Sankt Marein in Muerztal, Styria ) is an Austrian businessman and billionaire. He holds a 49 percent stake in the energy drink producer Red Bull GmbH.
Life
Mateschitz is a graduate of the University of World Trade in Vienna. After that he worked among others as a sales representative for Jacobs coffee and toothpaste manufacturers Blendax in marketing. In 1984 he founded together with his Thai partners Chaleo and Chalerm Yoovidhya the Red Bull GmbH. After a modification of the formulation of the Thai Krating Daeng and the development of a marketing concept Red Bull was introduced in the market in 1987. In the period following the soft drink to the world market leader in energy drinks was. Red Bull is the most famous Austrian world brand.
Little is known about the private life of Dietrich Mateschitz. He has a son born in 1993.
Mateschitz ' passion is the aircraft that he also collects. His Flying Bulls he also uses as an advertising medium. For his aircraft he had in his adopted hometown of Salzburg build architecturally unusual Hangar- 7. Mateschitz is considered as a marketing specialist. His company is known for creative advertising and occurs as a sponsor of many extreme sports and events such as the Red Bull Dolomite Man.
Together with the Austrian army, there were plans to build an aviation academy in Zeltweg (Steiermark). These plans have now failed. Since 2002 he takes over the contingent liability for the Paracelsus Medical University in Salzburg.
According to Forbes Mateschitz ' fortune is estimated at 9.2 billion U.S. dollars, which he considered to be the richest Austrians; in the list of richest people in the world it takes place 136 (March 2014).
Early February 2012, it was announced that Mateschitz donated 70 million euros. It was the third largest private donation to date in the history of Europe. The money will be used to help finance a research project at the Paracelsus Private Medical University on the subject of paraplegia including a new building at the Education Campus " Competence Park" in Salzburg.
Mateschitz he founded with his friend Heinz Kinigadner the Wings for Life Foundation, which has set itself the goal of making paraplegia curable.
The company of Dietrich Mateschitz
Red Bull Investments
Distribution & Marketing GmbH Investments
- 49% Red Bull GmbH, Fuschl am See
- 75 % Bull Bau GmbH, Salzburg (25% Christian Schluder )
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