Dior Homme
Dior Homme [ djɔ ː ʁ ɔm ] (German: " Dior Man " ) since 2000 is called the division for high-priced men's fashion and accessories made by French luxury goods manufacturer, Christian Dior SA.
Under the name Dior Homme clothing, shoes, accessories, leather goods, eyewear and fragrances and cosmetics are available for men an international network of Dior boutiques and upscale retailers in the upper price segment. Chief designer of Dior Homme from 2000 to 2007, the Frenchman Hedi Slimane; his successor in this function since the Belgian Kris Van Assche. Dior Homme is as much as the women's fashion house Dior to fashion division, Christian Dior Couture SA, the company and is managed by the French manager Sidney Toledano since 1998. The prêt-à- porter collections for Dior Homme are presented twice a year in international men's fashion weeks in Paris.
Brand History
Since 1970 there had been Dior classic menswear, but under the name Christian Dior Monsieur a license agreement. With the appointment of Hedi Slimane the chief designer of men's clothing by Dior boss Bernard Arnault, the name and image of the fashion line have been modified in 2000 for the following season. For Slimane and the new men's collection under his direction were their own studio spaces, which it had not previously given for the Dior men's fashion, set up in the Dior headquarters in Paris. The first collection was presented for the Fall / Winter 2001-02 in Paris in early 2001.
In contrast to the somewhat staid Christian Dior Monsieur clothing line for the more mature gentleman who had last been designed 1992-2000 by Patrick Lavoix, Slimane propagated with Dior Homme a minimalist fashion with extremely narrow silhouettes and modern cuts, a focus on the monochrome shades black, gray and white and androgynous looks for a young male audience. However, soon also interested in female customers for the slim-cut Dior Homme models. Slim-cut, black suits with narrow lapels to meter rod-shaped ties, tight leather jackets and skin- tight jeans were the hallmark of Slimane Dior Homme collections that were mainly made in Italy. The extent of men's dress sizes was extended at Dior beyond the size 48 down.
The press announced, Slimane had " transferred heroin chic of Kate Moss, the rock wit a Pete Doherty on the men's fashion " the. This then-new interpretation of menswear spread as a result of throughout the world of men's fashion. The new brand identity was through advertising campaigns - first photographed by Richard Avedon, followed by Slimane himself - not to mention support from 2001 through the introduction of several perfumes under the name Dior and Dior Homme. The collections made Slimane show on the catwalks of very young and slim male amateur models or by " pale guys in the hustlers look", which he had partly self or by employees on the road, including Berlin, recruited. The fashion shows were sometimes in little elegant industrial halls in Paris suburbs to live music instead. As a result of increased sales figures for men's clothing by Dior.
The Council of Fashion Designers of America honored Slimane in 2002 was awarded the " Best International Fashion Designer" for his work at Dior Homme. Under Slimane a stylized bee ( Fr. ' abeille ') was introduced as a logo for Dior Homme, which for example can be found as embroidery on selected shirts, polo shirts, caps and ties. Karl Lagerfeld expressed itself that the reason for his radical diet in 2001, when he took 42 kilos in 12 months, the narrow suits from Dior Homme were that he wanted to wear.
Slimane, who had previously worked from 1996 at Yves Saint Laurent, in 2007 was not a continuation of his contract, which would include the creation of a fashion brand under his own name, and some left the company with the house of Dior. His successor as chief designer of Dior Homme was the same year his Belgian assistant Kris Van Assche, who presented its first collection in mid-2007 for the Spring / Summer 2008. Van Assche had worked since 1998 as an assistant to Slimane at Saint Laurent and followed him in 2000 to Dior. In 2004 he resigned from Dior to build his own fashion brand named after him, which exists to this day. Van Assche leads the Dior Homme collection with their own accents further, turned away from too boyish models and Slimane's bonds from the punk scene largely from and focuses on often simple, single-color models, mainly in gray, beige, blue, black, white and brown, in small sizes, and modern cuts. Overall, the Dior Homme fashion was more commercial and therefore portable under Van Assche. In response to the still existing demand from female customers Van Assche brought in early 2010 with a denim collection designed just for women Dior Homme Petite waist (German: "Small size " ) collection on the market.
The Dior Homme collection will be available through select Dior boutiques that carry the men's collection, or special Dior Homme boutiques as well as upscale retailers. Although the Division for menswear at Dior Dior Homme officially called, is in the labels of the men's clothing but only ' Dior '. In accessories, such as glasses or shoes, Dior Homme is to find lettering though.
Cosmetics
The cosmetics division of Dior does not belong in contrast to the Fashion for Christian Dior SA, but to LVMH. The perfume licenses were sold from the house of Dior in 1968 to the predecessor companies of LVMH. However, LVMH belongs since 1989 predominantly the Dior owner Bernard Arnault, see Group structure of the company Christian Dior.
The first men's fragrance from the house of Christian Dior Eau Sauvage (literally: "Wild Water " ), was launched in 1966 to market and is just like the classic Jules (1980 ), Fahrenheit (1988) and Dune pour Homme (1997 ) to today available. These fragrances were and are all sold under the name Christian Dior. Hedi Slimane with the participation of the Higher fragrance was launched in 2001 in a simple, modern packaging under the name Dior, the variation in the Higher Black and 2003 as Higher Energy was published the following year. Under the name Dior Homme men's perfumes Dior Homme (2005), Dior Homme Intense (2007), Dior Homme Cologne (2007) and Dior Homme Sport (2008) have been published so far. At the same time, there were further developments or variations of the classic Eau Sauvage and Fahrenheit by Christian Dior.
Since 2007, the Massachusetts General Hospital of Harvard University also exists under the name Dior Homme Dermo System in collaboration with the Harvard General Clinical Unit for Research Trials in Skin ( CURTIS ), a high-priced skin care line, designed the packaging for Hedi Slimane.
Fashion collections
Hedi Slimane gave his Dior Homme collection name; the first in 2001, he called Solitaire. This tradition continues to this day, under Kris Van Assche continued. Slimane, who is interested in punk and rock music and indie rock, staged for the Dior Homme fashion shows sometimes rock concert -like happenings, where the background music played an essential role, which, in turn, sometimes live at the venue by bands or DJs sometimes exclusively for Dior was created.