FiFi Awards

The German Fragrance Award is the highest award of the German perfume industry. The DUFTSTARS be awarded annually in Germany since 1993.

• 8.1 DUFTSTAR Marketing
• 8.2 Prizes
• 8.3 Hall of Fame

History

The idea to honor perfumes with this award, goes back to the American Fragrance Foundation, which in 1973 established the award. The prize is currently awarded in four categories: Classics, Exclusive, Lifestyle and Prestige.

Since 1997, outstanding personalities are honored by this prize at irregular intervals. Since 2000, honors the Fragrance Foundation fragrance classics that were three times winner in the category Classic, with induction into the Hall of Fame. Since 2004, the Fragrance Foundation awards the perfume price on behalf of all consumers and consumers.

The award will be mostly in the spring at a gala event at different locations in Germany. Since 2008, the institution in Berlin " The Station ", formerly Dresdner Bahnhof, the venue.

Exclusive ladies were to award in 2010 for the first time received no less than Essence by Narciso Rodriguez and Lola by Marc Jacobs two fragrances, because there were the same number of votes of the jury for both nominations in the category.

Name

Join the American model ajar, was the price in Germany 1993-2005 " FIFI Award". For perfume award ceremony, the name was changed. The " FIFI Award" for German perfume price, the winner to DUFTSTARS.

Organizer Fragrance Foundation Germany

The German perfume price will be hosted by the Fragrance Foundation Germany. Its members include manufacturers and suppliers of perfume industry, dealers and media. The common goal is to maintain the perfume as a cultural display as a luxurious accessory and to present his fascination with the general public.

The choice / The Jury

A jury of experts from the fields of trade, trade press and design nominates the New fragrances and classic. Be elected five fragrances in each category ( men and women). Following the names of the nominated scents of the public will be announced.

From the 40 finalists, then a 250 -member jury will select the winner per category. The jury is made up of professionals together who have daily contact with fragrances: journalists, designers, experts from industry and commerce, from advertising and from the media. The election shall be in writing under notarial supervision by ballot.

Criteria

As a basis for the four categories is: The perfume must have " that certain something ", the smell should be an experience, the flacon new and unique. In addition, criteria such as name, originality, Zeitgeist, brand identity and advertising campaign.

Category classics

Only perfumes that are on the German market for at least ten years and for the marketing activities were carried out in an election year may be nominated as the best classics.

Hall of Fame

Classics that have already triumphed three times, moving into the Hall of Fame.

Personality

Criterion for the loaned at irregular personality price is the outstanding commitment of the prize winner.

Audience Award

In the Audience Award there is only one criterion: the preference of consumers. You decide via the Internet or entry cards from magazines and perfumeries on their favorites.

Categories since 2000

Winners by category 2000-2011

Special prices since 1997

In addition to the regular rates and the Audience Award was introduced in 2004 - at that time still under the name of Public FIFI - Special prizes will be awarded at irregular intervals. Outstanding personalities in the industry to receive the prize, some fragrances were added to 2007 in the Hall of Fame.

DUFTSTAR Marketing

As a special prize, the Fragrance Foundation in 2009 awarded the DUFTSTAR Marketing at Christian Audigier, Chief Designer Ed -Hardy. Perfumes are the perfect complement to Ed Hardy -Fashion - Lifestyle. LOVE & LUCK is the second fragrance duo of Expressionist cult label. They are sold with great commitment and highly successful exclusive to Douglas.

Prizes

Hall of Fame

Venues since 2000

Moderation since 2000

Assistance

For DUFTSTAR 2005, the moderator was first supported by a stage assistant. 2006 assisted the photo Model Alessa Nagy Kai plum; 2005, there was Natascha Berg ( Miss Germany 2000).

In winter 2006, the Fragrance Foundation introduced a new feature: For the DUFTSTARS 2007 a ​​stage assistant for the first time in a large public Casting searched. The jury was beside quay plum from Bettina Cramer, SAT.1 presenter, Jette Joop, designer and perfume Create urine, Michaela Mielke, editor in chief JOLIE, Florian Boitin, editor MAXIM, Karen Gottschild, Bild am Sonntag and Thomas Schnitzler, President of the Fragrance Foundation. Winner was Jasmine Aselmann. It was followed in 2008 the Swiss Janina Martig. 2009 assisted the stunt woman Miriam Höller Kai plum.

Trophy

The French designer Denis Boudard has developed the trophy. He was the winner of an international competition, the American Fragrance Foundation (est. 1949) has proclaimed 2006. Since 1975, the previous model was presented, which was designed by Pierre Dinand. Twelve international design firms from Europe and the United States were invited to be artistic successor of Pierre Dinand.

Denis Boudard continues the tradition of its predecessor by providing the perfume drops in the center. However, in close, almost intimate connection with the glass. For Boudard glass and smell are the two elements that transform a perfume only in an incomparable and unique product. The new trophy was first presented on 31 May 2007 during the American Gala of the public. In Germany it was presented during the 16th DUFTSTARS Gala for the first time. Denis Boudard is the creative director, managing director and founder of the international design agency QSLD based in Paris. He has designed, among other things perfume bottles for Baldessarini, Chopard, Lacoste, Cerreti and Escada.

See also

• Perfume
• Flask
• Fragrance