Karlsberg (brewery)

The Karlberg Brewery Ltd. is a company in Homburg. The brewery is active in addition to the production of beer and beer mixtures in the areas of the beverage sales as well as the transportation and event services. From the brewery out the group Karlberg composite, which comprises more companies emerged.

  • 2.1 beers
  • 2.2 mixed beer drinks
  • 2.3 Malzbier
  • 2.4 Fruit Juices
  • 2.5 Mineral waters and soft
  • 2.6 Other Activities
  • 3.1 1878-1899
  • 3.2 1900-1929
  • 3.3 1930-1949
  • 3.4 1950-1960
  • 3.5 1961-1980
  • 3.6 1983-1999
  • 3.7 2000 to today
  • 3.8 List of acquisitions 3.8.1 Germany
  • 3.8.2 France
  • 4.1 strategy
  • 4.2 Sponsorship
  • 4.3 sustainability
  • 4.4 certifications


The management of Karl Berg Brauerei GmbH consists of Ulrich Grundmann ( Sales and Marketing ) and Hans -Georg Eils (Managing technology and logistics. Prinsloo Richard Weber was until July 2008 President of the German Brewers Federation. His son Christian Weber in August 2010 joined as Business Development Manager (Head of Business Development ) in the Karlberg Holding.

Corporate Structure

The Karl Berg Brauerei GmbH is a company within the Karlberg Homburg Holding GmbH (formerly Karl Berg Brauerei KG Weber). This is since the founding in 1878 owned by the founding family Weber.

Size of business

The Karl Berg Brauerei GmbH in Homburg has approximately 400 employees (as at 31 December 2011). The employee figures of Karl Berg Holding are 500 employees in Homburg and 1750 total (as of 2012). The holding company employed 1,100 people in 2009 in Germany (including the employees of the sales subsidiary Vendis ), including about 700 at its headquarters in Homburg. According to other data, the total number of employees was (presumably including abroad) 2009 2200.

Revenue decreased in 2008 to around 296 million euros back, after 310 million euros in 2007. Beer production by Karlberg in 2008 was 3.5 million hectoliters, of which 450,000 were hectoliters to Mixery .. Sales of Karl Berg Brauerei GmbH alone was € 171 million in 2011

Beer segment Germany and France

The Karl Berg Brauerei GmbH manages the beer segment in Germany. Are also part of Vendis drinks GmbH & Co. KG and Vendis Gastro GmbH & Co. KG (both in Neunkirchen ), the GFGH co- und Handels GmbH ( Homburg ) and Karlberg Logistik Service GmbH ( Homburg ).

For France, the Brasserie Karlberg Holding SA responsible. At this part of the Brasserie Licorne S.A.S. ( in Saverne) that their trademarks on the Karlsbräu CHR SAS sells.

Non-alcoholic drinks and non Beverage

At the Karlberg Holding GmbH, the entire segment of soft drinks is one including the 47 % interests in the mineral Überkingen- Teinach (including its subsidiary Tucano Holding, a fruit juice manufacturer), the fruit juice segment as well as the service, convenience and spa at the Karlberg Group for: Erwin Dietz GmbH ( Osterburken ) Gesundbrunnen Bad Rilchingen GmbH & Co. KG ( Rilchingen ) and Karlberg Institute of Bioscience GmbH & Co. KG ( Homburg ).

For the Non Beverage addition to the company-associated property management include the Fascination Food Frozen food - Zentrale GmbH in St. Ingbert.


The product innovations of the brewery is one of Karl MiXery, the first beer mixed drink from cola and beer on the German market. In 1996, Karlberg Desperados (beer with tequila flavor) one in the German market. The sale went live in January 2010 Heineken Germany.

The Karl Berg Brauerei KG Weber achieved in fiscal year 2004/2005 only about 50 % of its revenues from beer, its original core business. This development corresponds to the targeted since 1994 plan to establish a foothold in the market for soft drinks in addition to pure beer business.


In addition to the premium brand Karl UrPils ( Pils ) provides Karlberg produces about 20 more beers, and thus covers the entire spectrum: from lager on export and Pils through to cellar beer ( Zischke ) and the strong beer ( Karlberg Bock). Since 2010, Karl Berg offers four wheat beer variants. Even beers are brewed under other brand names such as Becker's Pils, Trier Lowenbrau, Ottweiler Pils, Burger Brau Pils (France ), St. Wendel Pils and the AC / DC beer.

Mixed beer drinks

Karl Berg manufactures a wide assortment of beer mix. There are, for example, mixed drinks with the flavors Cola, Lemon, Cherry, Apple and Iced flavor offered, as a cyclist.

The national breakthrough, the brewery with the trend beverage MiXery, a mixture of beer and cola and an undisclosed further additive, called " X", which is more likely to be seen as a marketing gimmick. MiXery was the first mixed drink of this kind at the national and international market and is still the market leader.

Brown ale

Karlberg, the two Malt Vitamalz and Fitmalz her own. In fact, it is both a malted drink, as a sugar additive is used.

Fruit juices

In 2004, Karlberg consolidated its position in the juice market through the merger of several held by the Group befindlicher and formerly separated from each other of Operating fruit juice manufacturer Tucano Vertriebs GmbH & Co. KG. At the Tucano -Holding, whose brands also Merziger counts were the Karl Berg Brauerei KG Weber with 75 % and Friedrich Niehoff holds a 25 % to 31 December 2007. With effect from 1 January 2008, 100% of the shares were sold to the mineral Überkingen- Teinach AG. This is one of almost half the Karlberg Group. In addition, outside the Tucano Group is one of the fruit juice producer Erwin Dietz GmbH in Osterburken to Karlberg group.

Mineral water and soft drinks

Karlberg has an ownership interest of 43.32 % in mineral Überkingen- Teinach AG in Bad Ueberkingen. This is mineral water, still water, healing water and other soft drinks her water-based. To Karlberg also includes the healthy well Rilchingen GmbH in Bad Rilchingen - Hanweiler, which produces mineral water.

Other Activities

In addition to the beverages segment of the Karlberg corporate association also serves the areas of logistics (including with Saverne transport SARL and Karlberg Logistik Service GmbH as well as drinks and food wholesalers and retailers, including Vendis drinks GmbH & Co. KG and Fascination Food Frozen food - Zentrale GmbH ).


The source of the following history information was used, unless otherwise specified, the site of Karl mountain brewery.


Founded as the Karl mountain brewery in 1878 under the name of Bavarian beer brewery to Karlberg from the local merchant and grocer Christian Weber. At this time the Saar Palatinate belonged as part of the Rhine circle to the Kingdom of Bavaria. The namesake of the brewery was the former palace complex Karlberg Castle near today's brewery. The brewing equipment, wells and property acquired by the merchant from the auction of the bankrupt brewery Jacoby.

With regard to the strong growth of the brewery relocated to its Homburger suburbs in 1884 necessary. A new brewery and other new construction and renovations enabled increased production. With the construction of an ice machine in 1896, the year-round cooling of beer products was possible. 1897, the Bavarian brewery to Karlberg was converted into a joint stock company with a registered capital of 1.1 million marks. Christian Weber held 98 percent of shares. An inventory of the previous year shows: In just 18 years since the founding Christian Weber multiplied by investment in equipment, inventory and real estate the value of the brewery. 1898 was the capacity of the brewery already 90,000 hectoliters per year.


With the capacity expansion, the sales territory of the brewery grew significantly: in addition coalfields and industrial regions in Saarland Karlsbräu found there was now also in the Palatinate, Lorraine and Luxembourg regular customers. The brewery acquired its own railway wagons to accomplish the transport. The first motorized truck in 1910 increased the sales radius. In the same year Richard Weber took over (1897-1946), son of the founder, the management of the brewery. At this time, Karl Berg was among the 180 largest German breweries.

Despite unfavorable marketing conditions - including by the Treaty of Versailles in 1918, which meant that markets in Lorraine, Luxembourg and the Palatinate broke away - remained the brewery to grow. For the 50th anniversary in 1928, the Christian -Weber Foundation was launched, which helps people in social distress.


After the acquisition of additional properties and comprehensive investment in production, including the construction of a Sudhochhauses in Karl mountain road, the brewery achieved a steadily growing beer output. In 1937 the corporation was converted into a limited partnership with unlimited liability shareholder. Richard Weber was the sole managing partner in 1942 joined Paul Weber as an officer in the Karlberg a brewery. The Second World War ended with the loss of many employees and the complete destruction of the brewery.


The Saarland was economically connected after the war to France. The brewery opened up new distribution channels quickly to the neighboring country. When exporting Karlberg benefited by the special political position of the Saarland: The brand diversity has been expanded. Among other things, through the acquisition of well-known brand name in France Walsheim. In addition, Karlberg began in 1953 as the first brewery Franco-German catchment area, the production of beer in cans (0.35 liters). The sales volume rose then from about 70,000 hectoliters in the previous year to 250,000 hl.

After a court settlement with the Danish Carlsberg Brewery Karl Berg undertook in 1956 to avoid confusion, to use the name Karlsbräu for the export business. In the following years, the name Walsheim was replaced by Karlsbräu in France and in other exporting countries. Investment in production doubled the capacity of the brewery at the same time to a total output of more than 500,000 hl. In the second referendum in 1955, the Saarland decided to connect to the Federal Republic of Germany. Parallel reinforced Karlberg the sales activities in Direct Sales: The " Saarland good star ", the company opened up a dominant position in the domestic market. In 1957 the company was brewing for the first time Karlberg Feingold, a feingehopftes, noble Premium Pils.


From 1962, Paul Weber as Managing Partner of the brewery. By expanding the range to include soft drinks like Coke and Sinalco Rilchinger mineral Karlberg strengthened its position. With several specialist sales offices next to the Saarland and Rhineland-Palatinate parts of Hesse, Bavaria and North Rhine -Westphalia were supplied nationwide with a tour system. As one of the first breweries ever led Karlberg 1968, the computerized management a.

In 1970, Karlberg a new premium beer on the market: Karl UrPils. With a bitter-fresh note the beer should put an accent. After further capacity increases the production volume rose over 1,000,000 hl per year in 1974. Under great public participation Karl mountain brewery in 1978 celebrated its one-hundredth birthday. 1980 leads Karlberg first German brewery to the marginal costing as a management tool of sales success a.


Richard Weber replaced his father in 1983 and became managing partner. Previously, he headed for many years the export department of the brewery. He was among other things responsible for establishing its own sales organizations in France and Italy. With the Coca -Cola beverage concessionaire OKKO GmbH as well as the majority interest in Saarfürst Brauerei GmbH in Merzig Karlberg strengthened early 80 's position in the home market. For growing Karlberg Group also met with the brands castle, lions and Becker in Germany and the Brasserie Saverne and the Amos brewery in France. In the meantime, Karlberg grew to become the fifth largest export brewery in Germany.

With Gründel 's alcohol free, the brewery developed in the early 1990s Pils, which was withdrawn in a gentle type of alcohol after the brewing process. The innovation in the beer market contributed to the growth spurt of the brewery between the 80s and 90s. 1992 acquired Karlberg the Königsbacher brewery in Koblenz, a regional brand with more than 300 years of tradition. With the French logistics company Saverne transportation and vending services Serviplus the Karlberg brewery increased its customer proximity: Karlberg supported the business idea OKKO former employees from the start. Within a few years so the beverage and snack vending machine business in Germany, France and the Benelux countries were extended.

2000 to today

In 2002, of the brewery was about four million hectoliters. The following year, 3.7 million hectoliters of Karlberg alone were brewed in Germany. In 2003, the traditional company celebrated its 125th anniversary.

2003, involved Brau Holding International ( BWI ), a joint venture of the Dutch brewer Heineken and the German Schörghuber group, to 45 percent at the Karlberg International Brand GmbH, a subsidiary of Karl Berg Brauerei KG Weber.

On 25 June 2009 it was agreed that the Karlberg holding the 45% portion of BWI should take on itself again. The sale of brands Pschorr -Bräu and Heineken partnership remained. Since then, Karlberg is again completely family owned.

In January 2013, the company took in the 500 largest family of the journal Economic Journal ranking a place 399.

Karlberg is from 2014 over the sales of the beers of the private brewery Bischoff from Winnweiler.

List of acquisitions

In the past several independent breweries were bought up and integrated into the Karlberg group, such as:



  • Brasserie de Saverne in Saverne
  • Amos brewery in Metz

The brands of these breweries are partially continued with individual specialty beers (eg, Becker's Extra, Saarfürst beer oak), the local brewing operation, however, was - set mostly - with the exception of Koblenz and Saverne. Some of the acquired brands of beer are sold in the range of several discounters than cheap brands.



For their marketing strategy with respect to regional characteristics and the involvement of regional linguistic features (example: Hansi UrPils ) the brewery was in 2012 awarded by the Association German language for their linguistic successful advertising ..


Karlberg sponsors numerous clubs and numerous cultural events and festivals in the region. This sets the brewery since the early sixties, especially on sports sponsorship, including through cooperation with the Saarland Football Association, the sponsorship of the Karlberg league Saarland (previously Saarland League ) and the sponsorship of the football clubs 1.FC Kaiserslautern (since 1979, the main sponsor of 1984 - 1987), 1 FC Saarbrücken (until 2010 ) and the FC 08 Homburg ( since the early 1970s).


With new procedures processes and innovative technology, the company would like to be the subject of sustainability. In 2011, large-scale photovoltaic systems were installed with a total capacity of 270 kilowatts on the roof of Karlberg logistics center in Homburg. The plant produces approximately 230,000 kilowatt hours of electricity per year. The brewery supplied annually 10,000 MWh of excess heat into the district heating network of the city Homburg, whereby the heat demand of 300 single-family homes will be covered.


The brewery is certified according to the International Food Standard (IFS). Karlberg has thereby achieved with over 96% of the words " at the highest level ." Karlberg is also certified for the standard of the British Retail Consortium ( BRC) with A *.

Golden DLG awards received Karl UrPils, Gründel 's fresh and Karlberg wheat.