Warsteiner

The Warsteiner Brauerei Haus Cramer KG is a major German brewery that produced in Germany for the domestic and export market.

History

In 1753 for the first time was the payment of a tax on beer by the farmer Antonius Cramer. Thus the tradition of continuously family-owned brewery began. From Casper Cramer 1802, the headquarters of the company was built.

The real boom began in 1884 with the connection Warstein to the railway. Thus, the shipment of the beer was possible beyond the narrow local framework. The modernization and expansion of the operation was carried out by the commissioning of a first steam engine in 1895 and the entry in the Company Register in 1898. By 1920, the brewery has developed into a modern for that time company that bottled and soft drinks and bottled water in addition to the pilsner and bock beer production.

With the development of the imperial source began in 1928 focusing on the production of beer. With a brewing capacity of more than 100,000 hectoliters per year Warsteiner counted in 1960 to the large German breweries. In 1972, the production in the "Forest Park Brewery " was an operation outside the city laid. With over two million hectoliters Warsteiner 1984, Germany's largest beer brand. Reached its climax in the brand in 1994 with an output of more than six million hectoliters. In 2008, the brewery was not even busy at the headquarters Warstein, who was then aligned to a power of seven million hectoliters in half. After production declines in emissions throughout the Warsteiner Group 2010 was 5.4 million hectoliters.

The year 1994 represented a turning point at the same time in the company's history dar. In Hamburg gastronomy circles were rumors according to which the Warsteiner brewery should be in conjunction with the Scientology sect. These rumors spread in the following years in Germany, although the brewery had tried in the fall of 1994 and again in 1997 with full-page ads in all major German newspapers and news magazines, to stand up against this smear campaign to fight back. As a result of the smear campaign, the brewery had from 1995 until about the turn of the millennium away significant slump in sales suffered and lost their position as the largest German premium beer brand. A rehabilitation learned Warsteiner by a transmission contribution of the media magazine Zapp, which was broadcast on 17 February 2010 in the NDR. It grabbed the magazine under the title " Perfidious Public Relations concealed ambush " the launch of the rumors about Warsteiner as an example of economic damaging smear campaign on.

The little innovative market strategy in recent years has led to production and sales declines. The company responded with a pronounced austerity. Employees were laid off, factories closed and the sponsorship was limited. After several years of market-related declines in sales Warsteiner returned to take the helm in 2010. The entire beverage emissions of the Warsteiner Group in 2012 moved 4.56 million hectoliters at the level of 2011. Consolidated sales of the Warsteiner Group in the 2012 financial year at 530 million euros, an increase of 1.6 percent compared to the previous year. To gain Warsteiner did not specify. Both domestically and abroad scored the Warsteiner brand in 2013, an increase in sales over the previous year - combined 1.2 percent, while sales fell by 530 million euros to 519 million euros. The entire beverage emissions of the Warsteiner Group in 2013 amounted to 4.56 million hectoliters last year's level.

In Warstein it came on 10 August 2013 at a legionellosis outbreak. On 11 September, the brewery announced via press release that Legionella were found in wastewater treatment basin of the wastewater treatment plant and operating in a refrigeration system. As measures cover the company's own clarifier, ultraviolet disinfection of process and continuous disinfection of cooling towers have been adopted and implemented.

Against the Environment Committee of the Parliament in the Dusseldorf Regional Environment Minister Johannes Remmel on February 11, 2014 announced that in January 2014 the aeration basin of the WWTP of the Warsteiner brewery, very high concentrations of Legionella were measured. Several million so-called colony forming units ( cfu ) of Legionella per 100 milliliters of water were found. For drinking water, a Legionella limit of 100 cfu there. According to estimates of the Ruhr Association, the planned renovation and secure sustainable contaminated with Legionella in installations Warstein will cost about seven million euros. To be redone operational wastewater treatment plant of Warsteiner, drains ( brewery Canal) that connects the operational treatment plant Warsteiner with the municipal wastewater treatment plant and the water treatment facility. 1.8 million euros would cost alone the planned redevelopment of the brewery channel and 5.5 million euros the sewage treatment plant of the Ruhr Association. The brewery channel shall be provided with pressure- sealed inspection shafts, so that no pathogens can get into the air. In the Kläranlege the brewery biological pre-treatment is dropped in the future and only act as a waste water collection basin. It was not clear yet how the legionella, here the aeration tank of brewery wastewater treatment plant can be removed from a bioreactor as a complete decommissioning and disinfection of operating wastewater treatment plant, sewer and municipal wastewater treatment plant was not possible. In the rivers and Wäster Möhne, in which the water of the municipal wastewater treatment plant is introduced, was still the water withdrawal ban in force since September 2013, the concentrations of Legionella in these rivers was harmless. As late as February 2014, it was unclear exactly where legionella had their first breeding ground.

On 27 September 2013, the WDR shone in the series Dynasties the shipment from the village to the world beer brand - from The Cramers from Warstein.

In January 2014, the Bundeskartellamt imposed on the Warsteiner Brewery and three other breweries for price-fixing for draft and bottled beers in a beer cartel from 2006 to 2008 to pay a fine of 106.5 million euros.

The Company

The brand " Warsteiner " belongs alongside other brands for Haus Cramer GmbH & Co. KG. The management form the managing partner Catharina Cramer, Peter Himmelsbach, managing director for technology, and Stephan Fahrig, Managing Director for Finance. In order to capture market share in the restaurant business, bought Warsteiner in recent years on some beverage wholesalers.

The brewery has for the city and the entire region Warstein a high economic value, is a major employer in the region and made Warstein known throughout Germany. The company characterizes to a large extent the cultural life in Warstein. Since the autumn of 2009, the Warsteiner brewery owns and operates a cogeneration unit to supply the forest park brewery with heat and electricity from his own hand. In February 2012, the TÜV NORD certified energy management system of the Warsteiner brewery. The Sauerland companies decreased by the certification greenhouse gas emissions, promotes resource efficiency while reducing the future cost burden for the company.

Products

The brewery produces and sells its portfolio under the brand called " premium" product Warsteiner Premium Verum. She has advertised as a pioneer brand image instead of individual products. Its product line includes (as of 2007 )

• Warsteiner Premium Verum: beer after Pilsner, but much lighter and less malty aroma than the original Pilsner beer.
• Warsteiner Premium Herb: The beer is bitter than the Premium Verum. The higher bitterness value is achieved by a significantly greater amount of aroma hops, which is added during wort boiling twice at different times.
• Warsteiner Premium Alcohol Free: a non-alcoholic beer based on the Premium Verum. In February 2011, the Warsteiner brewery changed the formulation of 0.0% alcohol in a drink isotonic acting.
• Warsteiner Premium Radler: is made from natural ingredients. For the lemonade concentrate of lemon juice is used. The product is free of preservatives.
• Warsteiner Premium Radler Alcohol Free: beer mixed drink with mixture of 60 % Alcohol Free Warsteiner and 40% lemonade using lemon juice concentrate.
• Warsteiner Premium Radler Grapefruit: beer mixed drink from 50 % Warsteiner and 50% grapefruit lemonade using grapefruit juice concentrate.
• Warsteiner Premium Orange / Lemon / Cola: beer mixed drinks with orange, Zitronen/Limetten- and cola soft drink than beer mix.
• Warsteiner Dark: Dark beer, exclusively for the U.S. market. Is advertised as a premium German dark.

Warsteiner Group

Investments and subsidiaries

• Warsteiner brewery
• Herford brewery (since 2007)
• Franconia Brewery home (since 2005)
• Guinness / Kilkenny (Sales for Germany from 2005 to 2013 )
• King Ludwig's Castle Brewery Cold Mountain ( participation since 2001)
• Paderborn brewery (since 1990)
• Welcome Hotel Group (since 1998)

International Development

The export and international business from Warsteiner is now a mainstay of the family-run brewery from the Sauerland dar. With the A. C. S. A. Isenbeck ordered the brewery until November 23, 2010 its own subsidiary in Argentina. SABMiller has bought the Argentine brewery of the Warsteiner Group, but a long-term license agreement secures production and distribution of the brand in Argentina. Operated by Warsteiner in Argentina wine business was initially excluded from the complete transaction. In 2011, Warsteiner moved with the sale of the wine business all the way back from operations in Argentina. Furthermore, maintained cooperation with partner breweries in Africa and entertained contracts for licensed production, for example in Russia. Overall, the brewery Warsteiner brand exported to more than 60 countries around the world.

Sponsoring

The Warsteiner Brewery is a sponsor of various sports.

Football

Warsteiner is sponsor of SC Paderborn 07 Warsteiner Brewery and which belongs to the Warsteiner Group brand Frankenheim Alt are partners of Fortuna Dusseldorf. In July 2013 Warsteiner joined them as an exclusive partner with Hertha BSC.

Ballonsport

The Warsteiner Brewery is the largest single sponsor of the ballooning world. There are sponsored about 100 teams worldwide with 120 aircraft (mainly hot air balloons, gas balloons and then a few blimps ).

Since 1986 Warsteiner oriented in the first days of September from the " Warsteiner Internationale Montgolfiade " (WIM). By 1996, the biennial event took place. Since then, fans of aviation, the colorful balloons each year in the Sauerland marvel. In the meantime, start there every year around 250 teams, 200,000 visitors enjoy it.

Horse riding

Warsteiner supports the CHIO in Aachen and directed for several years, even a tournament, the " Warsteiner Champions Trophy" come in Warstein to the top riders annually from around the world. In addition, the brewery is involved in the equestrian youth development through its own competitions and a special young promotion price.

Winter sports

In winter sports Warsteiner World Cup events sponsored in the following sports:. Cross country skiing, nordic combined, alpine and ski jumping as well as competition at the Nordic and the Alpine Ski World Cup 2005 Today, the company acts as a TV presenter at many international winter sports events on TV.

Formula 1

Warsteiner in 1975 for three races ( Germany, Austria, Italy) main sponsor of Formula 1 team Hesketh Racing. The name in the message list was Warsteiner Brewery. The inserts denied Harald Ertl in a Hesketh 308B and went out as the best result eighth place at the Grand Prix of Germany. 1978-1980 it was the main sponsor of the British Arrows racing team. After years of break, the Formula 1 involvement from 1998 to 2005, was resumed, this time at McLaren - Mercedes.

Welcome Hotels

The house - Cramer- group has been active since 1998 also in the hotel sector. The Welcome Hotel Group, which has its headquarters also in the Sauerland Warstein, one of the 50 most actively traded hotel companies in Germany. There are eight of its own, six leased and managed three hotels operated. This 17 hotels with three to four stars and 1965 rooms are operated with 3335 beds and about 1100 employees.

Visitor center

For the Warsteiner brewery since May 15, 2006 include a visitor center.

The visitor center consists of three buildings with a total area of 2200 square meters. In the new buildings has been taken to ensure that adapt to the facades of typical Sauerland architecture. The Hall facade is decorated with a copper brewing kettles which also serves as the entrance to the " Welcome Center ". The area of the visitor center measures 53,000 square meters. The beer garden is planted with horse chestnut and goes into a 14,000 -square-foot area with native trees, shrubs and ground cover on.

The so-called " Warsteiner World " shows visitors past, present and future of the company founded in 1753 company. In a one and a half hour long presentation can be found here History and facts about the Warsteiner brewery and the process of brewing. The tour begins with a presentation in multimedia theater " Rotarium ". Here, the audience moved on electronically controlled rotating platforms to the individual stage images of the 360 - degree screen.

The other tour through the " Warsteiner World " leads Panoramabus " S'TEAMer " on the brewery premises, while at eight production as mash tub, Jacuzzi, fermentation tank, storage tank, filter and filling an explanatory film will be shown on flat screens integrated in the bus. The comments on the individual stations are offered in several languages. At the end of the tour the visitor arrives again in the Welcome Hall of the visitor center, where exhibits of the products of the private brewery and the entrance to an indoor beer garden with 150 seats located.

Inside the visitor center can only be paid cash with the help of the Welcome Card. A credit will be posted on the map at the beginning of the visit, which is then automatically debited again at consumption or purchase. Tens of thousands of visitors annually visit the visitor center "Our Warsteiner World ".

Warsteiner Prize

The " Warsteiner Prize - the German Gastronomy Award " is an award for outstanding achievement in the catering industry. It is awarded by the Warsteiner Group every year since 2007 to one auszuzeichnende person in the categories " Food" and " Beverage". In 2009, the " Warsteiner Lifetime Award" added as a special award for lifetime achievement. The Warsteiner Prize is the first time in 1994 awarded by the Herford brewery " Herford Prize" continued after the Herford brewery was integrated into the Warsteiner Group in 2007. Among the winners of the Warsteiner Prize include Alfred Biolek, Eckart Witzigmann and Bernhard Reiser.