Demandware

Demandware is a U.S. software provider for e -commerce shop systems. The company was founded in 2004 by Stephan Schambach, the co-founder of Intershop. Demandware develops Ecommerce Software for Online Retailers throughout the world. Demandware has in addition to its headquarters in the U.S. with additional offices in France and Germany. The Demandware Store software is unlike traditional shop systems like Magento, Intershop or a software -as- a-service solution. The necessary hardware resources are thereby provided by Demandware available so that customers have to deal only with further development and adaptation of your store.

Locations

Demandware has currently (2013 ) 7 locations distributed around the world. The headquarters is located in North America in Burlington / United States. Europe is home to sites in Lyngby / Denmark, Paris / France, Jena / Germany, Munich / Germany, London / UK. 2012 also an office in Asia was opened in Shanghai / China. Demandware busy these locations approximately 300 employees.

IPO

Demandware is listed 2012 14:30 German time clock on the New York Stock Exchange since March 15. With the IPO, a total of 88 million U.S. dollars are recorded in capital. Demandware was thus valued at approximately 448 million U.S. dollars. The cost price of the stock was 16 U.S. dollars to start. In October 2012, 34.27 EUR, the share reached its previous Höchstand.

Shop architectural

Demandware is not in comparison to other shopping system providers to dedicated hardware shop owner but on the technology of grid computing. Shop operators must therefore do not own hardware ready, but to procure the requisite processing power of the globally distributed data centers of Demandware. This should be possible for scalability on demand the necessary computing power, and high availability and speed of each online shops. The overall architecture of the shop system is divided into several levels. Buyers in online shops use the so-called " Production System " for Shopping. This level of the architecture is designed for high availability, performance, and thus represents the front end of the store architecture Represents the Production System is connected via Web services with the " staging system ", this level is the test environment for system and user test. Employees of marketing and content development work at this level. New developments and changes of functions are transferred from the staging and the Production System. These two systems have thus generally the same level of development. The lowest level form the " Development System " and the " sandboxes ". At this level, new functions are programmed and developed.

Overview image of the architecture Currently there are online shops Demandware on the Internet usually be identified by the URL structure of online shops. In the URL of the Customer of the online shop or in the search results page of the following part is included " ... / On / demandware.store / ..." or "... sc.html? ... ".

Significant customers

Internationally, more 151 customers Demandware for sale of various kinds of products in over 575 online stores.

Sporting goods manufacturer

In the field of sporting goods worldwide use the well-known brands Demandware shop system. The brand FILA and PUMA Demandware used in the past for its own online retail its products in Europe, North America, Australia and selected countries in Asia and South America. Another well-known manufacturer of outdoor sporting goods Quiksilver used the Demandware shop system as an online sales channel for the worldwide sales of its own products. In January 2013, Adidas decided for a change to the Demandware shop system. Adidas rolled out worldwide over a dozen online stores simultaneously. (including the brands: Reebok, Rockport )

Another large customers in the sporting goods industry:

Electronics industry

The manufacturer of consumer electronics, Panasonic was known in 2010, to be conducted in the future to sell its products through the Internet using Demandware. Panasonic launched the first co-operation in the UK, Belgium and Germany. Other online stores for different countries were switched gradually afterwards.

Fashion Industry

Many fashion designers and fashion labels are customers of Demandware. This customer segment represents the largest part of the Demandware clients dar. Through the establishment in the United States Demandware has a high binding to the North American fashion market. In 2008, Jones Apparel Group customer Demandware was. That group includes more than 30 brands and designers from North America. With La Coste since 2010 is another world-renowned manufacturer of fashion Demandware as an online shop system.

Other customers in the fashion industry:

  • Tommy Hilfiger
  • Crocs
  • Ecco Shoes
  • Timberland
  • S.Oliver
  • Bestsellers ( brands include: Jack and Jones, Vero Moda, Only)
  • Wortmann Schuh Holding ( Brand: Tamaris, Marco Tozzi, Caprice, Jana and s.Oliver Shoes )

Cosmetics industry and health industry

The world's largest manufacturer for cosmetics and consumer goods group L' Oreal recognized for worldwide sales of selected brands, such as the two luxury brands Kiehl's and Lancome on the Demandware shop system. Another world-renowned customer since 2011, the British company Lush, a manufacturer of handmade cosmetics with more than 400 branches spread worldwide. Should also be emphasized that in contrast to all previous Demandware clients with the Medipolis order pharmacy the Demandware business model was applied to a state-regulated market, the German health care market, transferred in May 2012 for the first time. Since June 2012, the largest drugstore chain in Austria BIPA uses the Demandware shop system as an online sales channel to support more than 580 branches in Austria.

Competitor

Types of business entity Corporate law in the United States International Securities Identification Number Profit (economics) Software as a Service Callaway Golf Company Teva sandals Panasonic (brand) The Timberland Company Bestseller (company) Oracle Corporation
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