4AD is an independent record label for indie and alternative music in the UK.


4AD was founded in 1979 by Ivo Watts - Russell and Peter Kent, with the support of Beggars Banquet Records under the name Axis Records, but changed a short time later his name to 4AD as Axis was already used by another company in the music industry. 1980 Peter Kent left 4AD, to form his own record company situation Two Records. A short time later Ivo Watts - Russell began with the graphic Vaughan Oliver work whose visual work independently the artistic and atmospheric music that appeared at this time on 4AD added. The mid-1980s reached 4AD with its flagship This Mortal Coil, Cocteau Twins and Dead Can Dance, a high level of recognition outside of the UK.

In the second half of the 1980s, 4AD diversified with American alternative rock bands like Throwing Muses and the Pixies or English guitar rock bands such as Lush.

At the beginning of the 1990s 4AD extended its activities in North America with the establishment of a branch in Los Angeles and reached success with the Breeders and the Red House Painters. 1999 sold Ivo Watts - Russell his shares in the Beggar 's Banquet emerged from Records Beggar's Group, which continues the label with artists such as Blonde Redhead, TV on the Radio, or Scott Walker.

The biggest commercial success of 4AD was amazingly 1987, the single release of the single Pump Up the Volume "by M / A / R / R / S, a very influential house / techno piece, similar to the same time appeared Beat Dis by Bomb the Bass took up the sound of the then British house scene and started very strong samples.

Current artists on 4AD

Previous artists on 4AD

  • Bauhaus
  • Belly
  • Heidi Berry
  • The Birthday Party
  • Michael Brook
  • Clan of Xymox
  • Cocteau Twins
  • Colourbox
  • Cuba
  • Dead Can Dance
  • Dif Juz
  • Lisa Germano
  • GusGus
  • His Name Is Alive
  • The Hope Blister
  • Insides
  • Lush
  • Modern English
  • Pieter Nooten
  • Pale Saints
  • Piano Magic
  • Pixies
  • Red House Painters
  • Rema Rema
  • Scheer ( band )
  • Spasmodic Caress
  • Tarnation
  • Thievery Corporation
  • This Mortal Coil
  • Ultra Vivid Scene
  • Underground Lovers
  • Unrest
  • The Wolfgang Press
  • XmaI Germany