Tod's

The Tod's SpA is mainly for shoes, bags and leather accessories in the upper price segment known Italian fashion group, to which the shoe and fashion brand Tod's, Hogan, Fay and Roger Vivier are. The company has been listed since 2000 and is listed on the FTSE MIB. It is run by the Italian entrepreneur Diego Della Valle, in the third generation.

Company History

Beginning of the 1900s founded the Schuster Filippo Della Valle, a small shoe factory in the Marche. His son Dorino continued the business and already exported shoes to North America. With the company 's entry Dorinos son Diego Della Valle ( born December 30, 1953), which it dropped out of law school and to this day is the majority shareholder of the company, the family finally to the international industrial company developed from the late 1970s. Diego Della Valle thought for the company in 1978 with the internationally easy to pronounce name JP Tod's and shortened the brand name in the late 1980s to Tod's. A quality crafted, elegant leather moccasin with rubber studs on the sole, which was modeled after the motorist shoes developed in the 1950s in Italy for automobile racing ( driving shoes ), was a bestseller of the company. The fact that were mapped in the 1980s, among other things, the Fiat heir Giovanni Agnelli with Tod's shoes, and in the 1990s, Princess Diana with a Tod's handbag (model D- Bag) in the media largely contributed to the reputation of the brand with. In the 1980s, Della Valle also launched the brand Hogan ( athletic shoes) and Fay ( clothing).

Today, Tod's SpA is the holding company of a group claiming themselves with the brands Tod's and Hogan worldwide among the major luxury shoes and luxury leather goods manufacturers and wholesalers. The company is located in Sant'Elpidio a Mare. Diego della Valle brought the company in 2000 to the stock market and sold for 25% of its shares in the family business. The state of the end of 2010 Della Valle held nearly 57% of the share capital of Tod's SpA, after he had recently sold shares worth 300 million U.S. dollars. Della Valle also holds nearly 20 % of the shares of American luxury department store chain Saks Fifth Avenue, which had been supplied by his father with shoes. The turnover of Tod's SpA in 2010 amounted to 787.5 million euros and a net profit of 110.8 million euros.

Brand portfolio

• The Tod's brand is known today primarily for handmade bags and moccasins, in which 133 rubber studs ( Gommino ) serve as the sole. As a model for the Tod's moccasin with the knobs, the model of the Italian shoe brand Car Shoe served ( founded in 1963, and since 2001 part of the Prada Group), but Diego Della Valle product marketed better. So he gave celebrities a pair of moccasins. More and more often, you saw the shoes on your feet celebrities in various newspapers, which contributes to the present day to the awareness of the brand. Diego Della Valle discovered the moccasin again and produced it as elegant, sporty casual shoe. Handbags came in the 1990s joined the portfolio. Under the brand Tod's leather accessories, sunglasses, and a small scale an outerwear collection can also be sold with a focus on leather jackets. 2006, the American fashion designer Derek Lam was hired as creative director. Lam left the company in 2012. Worldwide, there were about 170 in 2010 to the state of Tod's stores, of which 115 belonged to the Tod's SpA. Moreover, there is in Italy since 2002 about 20 company-owned boutiques DEV, in which only the brands Tod's, Hogan and Fay are sold.

• Hogan is a 1986 launched by Diego della Valle footwear brand for men, women and children for their sportier line ( sneaker ) is known and under whose name also handbags, jackets and sunglasses are sold. End of 2010, the designer Karl Lagerfeld was for a design collaboration for ladies shoes, fashion and bags under the name Hogan by Karl Lagerfeld committed, which was continued in subsequent seasons. For as of 2010 there were approximately 20 Hogan businesses worldwide.

• The mid-1980s -created fashion label Fay specializes in jackets and coats, although full clothing collections are offered for men, women and children. The brand is known for its fire department in accordance with jackets designed style. In Rome and Milan have their own Fay businesses.

• The French brand Maison Roger Vivier was from the shoe designer Roger Vivier (1907-1998) established in the early 1950s. He created, among others, to the 1960s shoes for Christian Dior. Della Valle bought the brand in 2003, presented the Italian designer Bruno Frisoni one and performed with shoes and handbags a successful relaunch of the traditional brand, there are retail stores worldwide under their name.

Diego Della Valle acquired Moreover, outside of the Tod's Group, 2006, the Franco-Italian brand Elsa Schiaparelli, who had not been present in the market since 1952. In July 2012, a Schiaparelli boutique opened its doors at the Paris' Place Vendôme.

Other Activities

In 2010, Diego Della Valle said the city government of Rome to participate financially in the urgent restoration of the Colosseum, but withdrew the offer in January 2012 back shortly after his plan to promote his company with this project, in the public was attacked. Ultimately, it is but to participate in the restoration of 25 million euros. A final judgment of a court over the sponsorship agreement is expected on 29 January 2013.

As of 2012, the company Tod's SpA was included in the Board of Trustees of La Scala in Milan. This is accompanied by a financial support for the Opera House more than 5 million euros.