VIVA is a German television station based in Berlin, which today mainly sends shows, docu-soaps, celebrity magazines and music videos. According to self- representation of the sender is a " youth and music station for pop and fun". VIVA went on 1 December 1993 as the second music channel in Germany, in the rented premises of Bertelsmann VOX Studios in Cologne- Ossett, in competition with MTV Europe broadcast. Originally VIVA was launched by media giant Time Warner, to boost the German business of his company Warner Music Group. Bertelsmann Music Group ( BMG) rejected an invitation to attend VIVA, for fear of possible reprisals by MTV and the lack of belief that a German-language music stations can prevail against MTV. However, Time Warner executives Tom McGrath and Peter Bogner could be it does not irritate and founded together with their industry peers Sony Television, PolyGram and EMI Music, as well as the media manager Michael Oplesch ( VIVA GF, MTV GF, MME GF), the producer Rudi Dolezal and Hannes Rossacher, the founders of the TV production company Me, Myself & Eye ( MME) Christoph Post, Jörg A. Hoppe and O. Rose Marcus Müller, and the media lawyer Helge Sasse, the Viva Medien GmbH. One of the first VJs included the then-unknown moderators Stefan Raab and Heike Makatsch that arose after their time at VIVA to successful film and television personalities in Germany. Since 2005, all VIVA channels in Europe owned by the American media conglomerate Viacom.
VIVA should be from the beginning a kind of antidote to MTV Europe, which was until then primarily by English speaking artists. "MTV is vulnerable, since it will only send in English, was licensed neither in Germany, nor anyone from Europe belongs" it said in a Time-Warner - concept paper. "While MTV put on a diet of Anglo-American video clips, Viva should bring 40 percent more German music. " Analyzed Time Warner strategist Peter Bogner his time. Thus was laid from the outset on a German-language broadcasting concept value that should break the monopoly of MTV with German artists. The first CEO of VIVA Media GmbH Michael Oplesch was replaced shortly before the start of the trained teachers and ex- head of the rock offices NRW, and Popkomm manager Dieter Gorny, of the transmitter until the takeover by MTV ( 14 January 2005) led.
On 1 December 1993 VIVA began broadcasting operation on Cologne. The first music video played was Too horny for this world of the Fantastic Four. The profile of the transmitter has significantly by Rudi Dolezal and Hannes Rossacher ( DoRo production ) defined. From the beginning, was placed on a German-language broadcasting concept value, which for the first time ( by his own admission ) the leadership could be achieved in 1994. After the re-entry of MTV in the Free TV VIVA lost in the meantime the upper hand. As of mid-2004, VIVA was the audience in the target demographic but again slightly in the lead.
Since 1995, the transmitter assigns the Music Prize Comet. In the same year, the offshoot VIVA Two was launched March 21, which was long operated in deficit. The main focus of VIVA Two lay on a more alternative style of music, especially rock. As part of the consolidation in the market VIVA Two was renamed on 1 January 2002 in VIVA Plus and returned to a more profitable way. This included the return of the musical style in the direction of pop music.
From 2000 VIVA sat with his concept heavily on European expansion with daughter stations in Switzerland, Austria and Poland. These various investments came to other stations.
2003 VIVA came under criticism when it was revealed that during rotation of the music video in secret places for the record company Universal were reserved, which thereby wanted to position their titles better.
2004 VIVA was taken over by the American media conglomerate Viacom, which also includes the international MTV Group is one.
In 2005, the station has been cautioned by the competent state media authority, because instead of the maximum permitted 12 minutes of advertising per hour more than 18 minutes advertising was shown.
2007, the transmission mode of VIVA Plus has been discontinued and transformed into Comedy Central. The main format of VIVA Plus, Get the clip was broadcast on VIVA and will be broadcast several times a day since 15 January 2007. There are also special editions of the program. A portion of the call-in shows, which were broadcast on VIVA Plus are also broadcast on VIVA.
Since 1 January 2011, VIVA is seen with a new station entrance, new station logo and new design. This is connected with that of the sister channel MTV is only going to receive via pay TV and some MTV formats now - can be seen at VIVA - mostly as repetitions.
Since March 22, 2011 VIVA sends exclusively in 16:9 format. All 4:3 broadcasts are stretched to curb the amount of black on the side edges, and not having to change the positioning of the logo. Music videos are partly in 16:9, 16:9 or 14:9 in upscaled broadcast.
Since May 16, 2011 There are VIVA Germany as HD HD simulcast version of the IPTV service Telekom Entertain.
Since May 23, 2011 VIVA sends via satellite signal in full PAL resolution.
On 1 January 2012, the station ended its analog broadcast via Astra 19.2 ° East satellite.
Since January 14, 2014 VIVA HD can be received via the cable network by Unity Media KabelBW.
VIVA uses since January 1, 2011 for commercial separators and self-promotion different songs of national and international artists. Although these are changed irregularly, but the gezeige imagery fits with the season.
In addition to VIVA in Germany operates MTV Networks Europe to more stations under the name VIVA in Poland ( Start 1 June 2000 Viva Polska! ), Hungary ( starting in February 2001 as VIVA , before Z ), in Switzerland ( starting September 6, 2000 as VIVA Swizz, Swizz before ), in Austria (since 1 June 2006 from 1 January 2001 to 31 December 2003 as Viva Austria ) and the United Kingdom and Ireland ( starting October 26, 2009 as VIVA UK & Ireland). Until November 30, 2006 also the channel The Box was operated in the Netherlands. 2001 and 2002 there was also for Viva Italy Italy (in collaboration with RETE A). In addition, for Lithuania (LTV ) and China were each produced a weekly show under the name VIVA show. In June 2006, re- launched a VIVA program window for Austria, which is the frequency with Nickelodeon Austria was divided. Since January 1, 2011 VIVA Austria broadcasts 24 hours a day. On 16 May 2011 the Swiss variant was replaced by Comedy Central. 1 October 2012 VIVA Switzerland once again went on the air.
The VIVA logos in an international comparison
United Kingdom, Ireland
- See: List of VIVA program
Most Played Videos
In an issue of the sender 's transmission Retro Charts in April 2007 it was announced the most played music videos of the years 1998 to 2002.