Mondelēz International

Mondelez International is an international food company that was founded in 1903 in Chicago by James Lewis force as Kraft Foods. Current headquarters is in Deerfield, Illinois. Mondelez International is by Nestle and PepsiCo 's third-largest food manufacturers in the world. The company employs in the year 2012, around 110,000 employees worldwide and serves customers in 155 countries.

In 2012 the company achieved a turnover of 35 billion U.S. dollars. On October 1, 2012 Kraft Foods Inc. was renamed Mondelez International Inc.. This renaming affects almost all subsidiaries and branches, except for the Munich-based Kraft Foods R & D Inc. and two property management companies as well as the North American food branch, the Kraft Foods Group.

History

The corporate history of power began in 1903 when the farmer's son James Lewis force with an initial investment of U.S. $ 60 built up a cheese commercial in Chicago. In one of the largest ever acquisitions in the U.S. Philip Morris offered, which later renamed Altria Group world's largest tobacco manufacturers ( Philip Morris, Marlboro ), on October 30, 1988 at a purchase price of 13.1 billion U.S. dollars for the company. The purchase was made ​​in December for an amount of 12.9 billion U.S. dollars. In March 1989, the merged force and General Foods for a company of Kraft General Foods Inc. A year later, the parent company took over the chocolate makers and coffee roasters Jacobs Suchard. Kraft General Foods Europe and Jacobs Suchard were merged into Kraft Jacobs Suchard in 1993. 2000, the Group acquired the producer Nabisco, a world leader in biscuits, cakes and snacks.

End of March 2007, the Altria Group disposed of force, among other things force is not affected by potential lawsuits by tobacco consumers against Altria. Force is thus independent again, as Altria filed a pro rata their shareholding in force at its own shareholders in the form of a dividend in kind.

On October 29, In 2007, Kraft Foods announced to take over a part of the Kekssparte Danone, with brands like LU and Mikado for nearly 5.3 billion euros. In 2007, the European headquarters of London in the close- Park in Zurich (CH) was laid. The Company adopted on 19 January 2010 English 11.5 billion pounds of the British candy maker Cadbury. The acquisition was financed in part with the sale of the business of frozen pizzas to the competitors Nestlé.

Breakdown

On October 1, 2012 force was split into two separate publicly traded companies. The company Kraft Foods Group has since been responsible for the North American food activities, Mondelez International includes the global operations for snacks and confectionery and activities for food outside of North America. For example, the Oreo cookies anywhere from Mondelez while Philadelphia cream cheese is sold depending on the region of one of the two companies. The splitting should be completed by the end of 2012, the renaming of the subsidiaries but will extend, according to Kraft Foods Europe Procurement GmbH until 2013.

Mondelez is a portmanteau of the words borrowed from the Romance languages ​​of the world ( mondo ) and deliciously. Creator of this concept are two employees who submitted the new name independently in a corporate, award -less competition: The Vienna IT staff John Schmidt was looking for something in waltz rhythm, the people working in the U.S. headquarters employees Marc Firestone, it fell on a business trip from Brussels to Frankfurt.

Products

A complete overview of the European brands Mondelez International is joined on the list of European Mondelez brands.

Commercial lines and brand names of Mondelez:

Drinks:

• Coffee ( Jacobs et al, Coffee Hag, Maxwell House, Tassimo, onco )
• Beverage powder (among Kaba, Kool -Aid, Suchard Express)

Confectionery:

• Chocolate ( Milka Suchard et al / Finessa, Cote d'Or, Tobler / Toblerone, Mirabell / genuine Salzburg Mozart ball, Bensdorp Chocolate )
• Chocolate bars (among Daim, 3 -bit, Prince Polo, Nussini )
• Pastries (among Nabisco, Bel Vita, Kolonada wafers )

Foods:

• Finished products (until 2012, inter alia Mirácoli; sold to Mars Inc.)
• Cheese and dairy ( and Others Philadelphia )
• Gelatinous desserts ( Jell -O)
• Sauces and condiments ( Delicatessen sauces, ketchup, salad dressing, Miracle Whip, Vegemite )
• Breakfast cereals
• Potato chips

Mondelez in Europe

The company has separate subsidiaries in 18 European countries, which are usually performed as a limited company or in a similar form.

The European headquarters of Mondelez is in Opfikon in Zurich.

The German headquarters of Mondelez is located in Bremen, the ancestral home of the bought coffee roasting Jacobs. In Munich, the European research and development center for chocolate and food products is located. In Berlin -Neukölln is Mondelez Internationals world's largest factory for the production of dry products such as coffee and tea.

In Athens, the seat of four subsidiary companies, which remain responsible for the entire business in the country even after the restructuring of the company.

The Austrian Centre of Mondelez is located in Vienna. Here, up to restructure the central administration for East and South-East Europe and Africa was settled. A total of four subsidiaries, the company in Austria.

With the name change, a new headquarters in Bratislava was established about the future, almost the entire Accounting in Europe to be settled.

Criticism

In Black Markenfirmen - The machinations of the global corporations are accused of serious human rights violations such as exploitation and child slavery in the cocoa suppliers in the Ivory Coast in the chocolate industry and Kraft Foods. Reports of the ARD from the years 2010 and 2012 came to the conclusion that large companies such as Mars Inc., Kraft Foods and Nestlé child slavery " tolerate at least. "

On 18 December 2009, the German Federal Cartel Office imposed on the coffee roaster Melitta, Dallmayr and Tchibo a fine in the amount of approximately 159.5 million euro for illegal price fixing. Force allowed for the investigation by a leniency application and was spared in the context of a leniency program by a fine.

In June 2010, the German Coffee Association Hamburg was accused by the Federal Cartel Office to have promoted a cartel of coffee company with a press release in February 2005, which is why a fine of up to 90,000 euros was imposed. Among the participating coffee roasters were next to " Kraft Foods catering service," the company Tchibo (Hamburg), Luigi Lavazza Germany (Frankfurt), Seeberger (Ulm), Segafredo Zanetti Germany (Munich), Gebr Westhoff (Bremen), Melitta System service ( Minden ) and JJ Darboven (Hamburg). The latter two companies, the fines were reduced because of her cooperation in the investigation of the allegations.

The Consumer Hamburg criticized in March 2010, the routes of coffee " onco " with cheap ingredients such as maltodextrin and caramel, making a 500 - gram pack only contains 440 grams of coffee. In June 2011, power changed the recipe, so that again today is 100 percent coffee in the onco- packs.

In October 2011, the Group received by the Bundeskartellamt again a penalty. Along with the coffee maker Kruger Kraft Foods Germany was punished with a fine in the amount of nine million euros. The two companies had agreed at the turn of 2007/2008 in instant cappuccino, a price increase of 20 to 40 cents per pack. The company was granted a reduction of the fine for cooperation in the investigation. The penalty proceedings were initiated on the request of the Melitta Kaffee GmbH from Bremen, who acted as a key witness.