Industries MÃ©caniques MaghrÃ©bines

The Industries Mécaniques Maghrébines, also briefly IMM is a in 1982 and - after the closure 1988 - 1991 newly founded company for automotive manufacturing company with headquarters in Kairouan, Tunisia. Since then also the same subsidiaries for sales of vehicles in Carthage ( Tunis, Tunisia) and Oued Smar (Algiers, Algeria) have emerged.

The IMM represents a joint venture in which the American General Motors owns 20 percent and the Japanese Isuzu Motors to 10 percent. The remaining 70 percent takes the acting as locomotive builders local GM subsidiary General Motors du Tunisie. This provides, among other things, the workforce for the company.

In January of 2008 it was announced that the Algerian subsidiary will also be redesigned for the assembly of vehicles. This is to be built by up to 25,000 units per year roll off the production line a second plant. In Tunisia, however, only 4,000 units are produced in the same period.

The vehicles will be marketed alongside the two local markets in exports in Gibraltar, Morocco, Mauritania and Libya. The two markets are therefore responsible for supplying the markets of the Maghreb region and the Arab Maghreb Union. Special attention learned the vehicles of the IMM as they were used in the Libyan civil war of 2011 by the henchmen of Gaddafi, which targeted different cities of the country attacked, to spread fear and terror.

Besides Wallyscar the company is currently the only car manufacturer in Tunisia. In Algeria, however, the Sovac apply (Volkswagen ), the ELSECOM Motors ( Ford) and the RPA (Renault) as a serious competitor.

The first model, the company built the minivan Isuzu Midi for the local market who could enjoy, especially in the commercial vehicle sector as well as in the ambulance great popularity. Civilian versions of the Midi are due to low demand, however nowadays a rarity. Especially the poor supply of spare parts from other markets allow the model to be financially unprofitable. As a second model, there were already a few months later, the Isuzu Rodeo, which had been offered to the year 2002 and can be in its construction undergo two facelifts had to remain attractive to the customers. Above all, various constructions for residential and other purposes helped the vehicle 's best-selling model in the line-up to become. Only in 1995 appeared with the Isuzu Amigo two-door SUV that was set specifically against the equally successful Toyota Land Cruiser, but is not penetrated. 2002 was replaced then the two models Amigo and Rodeo through the Isuzu D- Max, which internationally always enjoyed great popularity. Currently it is the only model offered the Japanese brand in northern Africa. On behalf of the resident company in Tunis Economic Auto also the Mazda Tribute is mounted in a small number of pieces since 2003, however. The distribution of the model is limited to the Tunisian market.

On September 28, 2012 Director General Hamadi Atrous announced the staff of the Tunisian work in 2013 to 500 workers increase by only 250 people had worked so far. The production of sport utility vehicles has been adjusted to the production of mild, moderate and even heavy trucks to allow. The production of the new models to be launched in 2013 yet. Furthermore, also the service for vehicles of Chinese automobile manufacturer Xinkai is now being taken more car.

Model Overview

Isuzu Rodeo 1983-1988

Isuzu Rodeo 1991-1995

Isuzu Rodeo 1995 to 2002

Isuzu Amigo 1999-2002 CKD assembly

Isuzu D-Max 2002-2009

Mazda Tribute 2003-2012 CKD assembly

Isuzu D-Max 2009-2012

Credentials

Development sites: Germany Germany: Ginsheim | Thailand Thailand Samrong Tai | United States United States: Plymouth

Automotive Dealers
Car manufacturers ( Tunisia)
Isuzu
Governorate of Kairouan
Founded in 1982
Founded in 1991

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