Buick [ bju ɨk ː ] is a car brand of American automobile company General Motors, whose vehicles are produced in the United States, China and the Federal Republic of Germany.

  • 3.1 Timeline
  • 3.2 models


Buick was founded as an independent car brand under the name of Buick Motor Company on May 19, 1903 by David Dunbar Buick in Michigan. 1904, the company was acquired by William Durant.

Buick developed in the following decades until the seventies, one of the most successful American car brands. 1908 Durant founded the General Motors group, has been incorporated into the Buick.

In the new group should carry the Buick buyers who bought luxury cars like Cadillacs, with cheaper models of the Buick brand, or people who could not afford a Cadillac, will be addressed. From the late 1980s on, however, the renewable younger buyers more oriented to European and Japanese car brands in the upper segment of the model, which proved initiated the descent of Buick as well as other traditional American brands ( Cadillac, Lincoln, Mercury ). Today Buick is within General Motors behind the brand Cadillac and struggles as well as those to profile. The Buick Company is in deficit for years, so that the model range to five types in the 2006 model year, similar to the Pontiac, was slashed to next to the new edition of traditional American sedans ( LaCrosse, Lucerne ) in the segment of SUVs (Sport Utility Vehicles), exact " cross-over vehicles" to win new profile.

The target direction Buick is according to the official GM statement especially against Lexus ( Toyota's luxury division) to see. This is at least from the standpoint of quality certainly true, because according to studies by JD Power Buick is fairly constant in 2nd place behind Lexus, what the "initial quality" in terms for example. Should it fail, runs the risk Buick brand to be completely set, what has already happened in the Oldsmobile and Pontiac brands.

In the 1950s to the 1970s, numerous Opel models were offered (as Opel ) by the Buick - distribution network in the United States, the Olympia Rekord P1 ( 1959), the Olympic 1967, Ascona, Manta A and in particular the Opel GT. Models of Vauxhall were sold through Pontiac dealers.

Buick 4- Door Convertible ( 1937)

Buick 80C Roadmaster (1938 )

Buick Sport Coupe (1939 )

Buick Super ( 1957)

Buick Century GS ( 1973)

Buick Regal (1987 )

Buick Roadmaster (1991 )

Models in the U.S.


Current Models

Buick Regal

Buick Enclave

The sales of the Buick brand in the U.S. have been declining in recent years and in 2009 were even behind the actually more expensive placed sister brand Cadillac, which has a more extensive model range. It should be noted that GM is the only manufacturer in the U.S. market, which is still offering its own brand for the middle price range. New models are similar to the corresponding models also associated to GM, European Opel brand.

Buick Verano

Since the mid to late 2011, a compact-class model in the European sense of Buick is offered. The Verano is a sedan version of the Opel Astra J.

Buick Regal

The name goes at Buick Regal to the year 1973 back. The model, which is offered in this form but in the United States since 2010, China since 2009, is a mid-size car, which is identical to the Opel Insignia to brand details.

The second generation built since 2009 LaCrosse is intended as competition for imported vehicles in the U.S. manufacturers would not normally be upper middle class, such as the Lexus ES or a Mercedes -Benz E-Class. Therefore, the Buick LaCrosse uses the same platform ( Epsilon II) as the shelf and is also referred to as an extended version of the shelf (LWB = long wheel base).

Buick Encore

For early 2012, a small SUV on the technical basis of the Opel Corsa is announced. The car will be sold in Europe as the Opel Mokka.

Buick Enclave

Built since 2007 Enclave SUV is the top model of the brand and at the same time (as of 2009) also the best selling.

Models in China

In the People's Republic of China under the name Buick GM offers a deviating towards the United States and since 2008 even bigger model range.


  • Largely based on an Opel
  • Re - Badged Daewoo / Chevrolet from South Korea
  • Re - Badged Holden from Australia


  • Buick Sail ( Opel Corsa ) and Sail S- RV (combi )
  • Buick Excelle HRV ( Chevrolet Lacetti )
  • Buick Excelle ( Chevrolet Nubira )
  • Buick Excelle XT ( Opel Astra J)
  • Buick Excelle GT ( Opel Astra J Hatchback, from 2011 Buick Verano as well as in the U.S.)
  • Buick Regal ( Opel Insignia )
  • Buick GL8 ( Laptops )
  • Buick Royaume ( Holden Caprice, 2004-2007)
  • Buick Park Avenue (export version of the Holden Statesman WM, from 2007)